Category Archives: Projects

Don’t let those Summer of Love Memories Fade Away!

It’s the Summer of Love 2017 celebration at SF Framing in Sunnyvale!

As San Francisco celebrates the Summer of Love 50th anniversary in a big way this year, you might consider scouring your attic or basement for treasured memories of those wonderful days gone by. The reason? Here at SF Framing, we believe it is time for you to re-live the 60’s by bringing back those by-gone days… and we’re going to help you do that!

You’re probably thinking… “If only my walls could talk!” The good news is that they really can. Your walls have a story to tell when you can display your memories in beautiful frames… be those cool records, psychedelic concert posters, flowery prints, fab vintage movie posters, hot collector tickets or signed rock ‘n’ roll artist memorabilia – all things you have probably stashed away somewhere for far too long.

Framed Records

Memorable LP Record Jackets and Records Beautifully Displayed.

Whatever the reason, the Summer of Love ushered in an era of power for a younger generation – and with it ushered in a cornucopia of beautiful art, amazing music and wonderful memories. Before those memories fade away, SF Framing is making it easier than ever to preserve your memories. Mention this blog and we will offer you 50% off Museum Glass (for any size frame – yours or ours) until the end of the Summer of Love 2017 (September 22, 2017). We look forward to seeing you (and your groovy collectibles) very soon!

P.S. Believe-it-or-not, as we wrote this blog, we got in the mood by playing the “San Francisco” song, written by John Phillips of the Mamas & the Papas and sung by Scott McKenzie. Yep, it was the very song that bolted up the charts and helped launch the Summer of Love, a crazy period when an estimated 100,000 young people descended on our treasured City-by-the-Bay!

Why does custom framing cost more than ready-made picture frames?

picture framing

We work with our clients to carefully understand their artwork and project scope.

SF Framing receives this question often from clients who visit our Sunnyvale store and we are more than happy to help them determine the best framing method based on their personal needs. Ready-made frames are mass produced in standard sizes using low cost, often less durable materials, while custom framing is designed and crafted to meet each client’s unique specifications, using frame styles, colors and long lasting materials best suited to display, preserve and protect artwork for many years to come.

Carefully We Proceed!

When we begin to help our clients, we work with them to understand the artwork medium, carefully measure the artwork size and determine the overall level of conservation that is desired. Based on these factors, we help our clients determine if a ready-made or custom-made frame option is best for them.

picture framing materials

The framer carefully chooses each component of a custom picture frame individually.

Custom framing costs more than ready-made picture frames because the framer carefully chooses each component of a custom picture frame individually, and every aspect of the framing project can be customized in many ways. The choice begins with the frame molding, which can be wood, metal, metal clad wood, and extends to the matting, glazing, backing, and hardware. Glazing can be purchased in several varieties including conversation (ultra-violet light blocking), anti-glare, museum glass and acrylic. The backing materials, which are the materials that the artwork is mounted on, are available in acid-free foam core and Mountcore neutral pH mounting board. As for matting, not only are there hundreds of colors, acid free materials and conservation grades to choose from, but a custom framing project can use two or more mats to give a truly distinctive look.

You Get What You Pay For… And We Believe You Will Love It!

Since custom made frames are made to a client’s unique specifications, custom frames are more expensive than ready-made frames and often require a week or more to make. Also, since every component needs to be selected individually, the dedicated time required to design and build a custom picture frame package is unique to each project – it can easily take up to an hour or more to complete the whole process.