Tag Archives: sunnyvale

Why have scattered pictures… when treasured memories can be proudly displayed?

Memories… like a photo of your parents, a prized newspaper article, a team sports jersey, or a child’s cherished drawing shouldn’t be left to fade away.  These are valuables -when properly framed and displayed – can bring an immediate smile to your face, joy in your heart and pride among your family and friends. Why leave these things in a box in the attic or in a drawer in the kitchen?

Framing a memento is a fun and unique thing to do.  The professionals at SF Framing are here to make creating personalized, heartfelt memory displays quick and easy. Here are a few ideas of how to capture your memories and turn them into professionally preserved keepsakes you will treasure forever:

Sports Jersey – Frame a team jersey in a shadow box! This is the perfect decoration for the den or basement where everybody gathers to watch big games.

Framed Records

Memorable LP Record Jackets and Records Beautifully Displayed.

Music Record or CD Cover– Put a special music record in a frame in a creative way – perhaps with a ticket to your favorite concert.  It could be an LP of a favorite musician, your “first dance” song or a valuable collectible. Get creative and you’ll end up with an art piece that nobody could buy in a store.

Achievement Awards – Protect and display your certificates, ribbons, medals and badges with specially designed frames. Those memories do not need to stay online where they will eventually be forgotten. These real-life awards when properly displayed will feel fresh and remind you of your hard work and accomplishment.

Children’s Art – Framing a child’s art makes a fun and whimsical decoration when highlighted with a nice frame and could make a wonderful gift for parents, grandparents, aunts and uncles, and teachers.

Family Heirloom – Try framing a particularly meaningful piece of home-made art, a needlepoint tapestry, a poem or maybe an old family recipe to bring warmth to your home.

SF Framing Framed Picture Original

Treasured Famous Artist Original Signature

Famous Collectible –  Create a conversation corner in your home or office by stylishly framing and displaying a beautiful vintage photograph, a historical newspaper headline or a celebrated autograph.

SF Framing can help you preserve your most treasured memories.  Contact us today to provide you with a quote on professionally framing your family heirlooms and keepsakes.

Why does custom framing cost more than ready-made picture frames?

picture framing

We work with our clients to carefully understand their artwork and project scope.

SF Framing receives this question often from clients who visit our Sunnyvale store and we are more than happy to help them determine the best framing method based on their personal needs. Ready-made frames are mass produced in standard sizes using low cost, often less durable materials, while custom framing is designed and crafted to meet each client’s unique specifications, using frame styles, colors and long lasting materials best suited to display, preserve and protect artwork for many years to come.

Carefully We Proceed!

When we begin to help our clients, we work with them to understand the artwork medium, carefully measure the artwork size and determine the overall level of conservation that is desired. Based on these factors, we help our clients determine if a ready-made or custom-made frame option is best for them.

picture framing materials

The framer carefully chooses each component of a custom picture frame individually.

Custom framing costs more than ready-made picture frames because the framer carefully chooses each component of a custom picture frame individually, and every aspect of the framing project can be customized in many ways. The choice begins with the frame molding, which can be wood, metal, metal clad wood, and extends to the matting, glazing, backing, and hardware. Glazing can be purchased in several varieties including conversation (ultra-violet light blocking), anti-glare, museum glass and acrylic. The backing materials, which are the materials that the artwork is mounted on, are available in acid-free foam core and Mountcore neutral pH mounting board. As for matting, not only are there hundreds of colors, acid free materials and conservation grades to choose from, but a custom framing project can use two or more mats to give a truly distinctive look.

You Get What You Pay For… And We Believe You Will Love It!

Since custom made frames are made to a client’s unique specifications, custom frames are more expensive than ready-made frames and often require a week or more to make. Also, since every component needs to be selected individually, the dedicated time required to design and build a custom picture frame package is unique to each project – it can easily take up to an hour or more to complete the whole process.

Exactly How To Hang Your Art After Framing!

Hanging Artwork by SF Framing Sunnyvale

Newly hung framed artwork by SF Framing.

After you receive your newly framed art from SF Framing, properly hanging the piece can be a challenge for many. If you are the type of person who wonders where you should hang your piece relative to furniture, what the proper position on the wall should be, and how to best secure your art to the wall… you are not alone!

The Eyes Have It!

As a general rule, framed art should be hung at eye level. But of course eye level varies from person to person. On top of that, you are probably wondering exactly what part of the picture is supposed to be eye level, the focal point of the art, the middle of the picture, or the top edge of the frame? If you are hanging your framed art in a public space in the United States, take into account the average height of the population is approximately 5 feet, 7 inches (170 cm). In this case, we recommend the focal point of the art (the part of the art that the viewer’s eye will discover first) should be approximately 5 feet (183 cm) above the floor.

Location, Location, Location!

Your next challenge will be to determine exactly where on a wall you might want to hang something. It isn’t difficult if you know you want to hang your art in the center of the wall; all you have to do is measure the width of the wall and divide it in half. However, if you want to hang your art in an open space between two existing pictures or between wall elements, you will have a choice of how you could approach it. Either measure the space between elements and divide it in half, or set the frame on the floor against the wall below where you’re considering hanging it and step back to get a feel for the positioning, and then measure up from the floor at that point to 5 feet and make a vertical mark in pencil on the wall.
When you are hanging art relative to furniture or to an architectural element like a fireplace mantle or a sofa, you will want to have the bottom edge of the framed art approximately 8-10 inches (20-25 cm) above a mantle or sofa regardless of ceiling height.

Picture Hangers

Picture Framing Hangers come in many shapes and sizes.

Hanging Around

Now that you know where you want your art to be positioned, your next task will be to determine where the hangers will go. Most framed art from SF Framing come with secure hanging wires in back of them. To hang these most efficiently, we recommend you ask a trusted friend to hold the framed art against the wall with the focal point at eye level. While they are doing this, make a very light pencil line on the wall at the bottom of the frame. Then set the framed art down and measure the distance from the bottom of the frame to the hanging wire. If, for example, it’s 18 inches (46 cm) from the bottom of the frame to the hanging wire, you will want to measure up 18 inches (46 cm) from the mark on the wall that indicates the bottom of the frame – that’s where the hanger will go! Of course, many people prefer to hang art using two hangers – specifically to help keep the frame level and very secure. To place two hangers, measure the width of the frame and divide it by four to get the distance from the center point to where the hangers will go. For example, if the frame is 40 inches (102 cm) wide, each hanger should be about 10 inches (25 cm) from the center point. To locate the position of each hanger you’ll need a carpenter’s level and a yardstick (or a center finding ruler often found at many local hardware stores). Place the yardstick at the hanger mark and place the level on top of it. Measure out from the center point, staying level, and make cross-hair marks on the wall. The distance from the bottom of the hangers (where the wire will actually attach) and the top of the hangers (where the nail will be driven) is typically one inch (2.54 cm). You can measure up one inch (2.54 cm) and make another mark above the crosshair mark, or you can simply place the bottom of the hook at the crosshair mark and drive the nail through the hole at the top of each hook. Lift the framed art and arrange the wire over the hooks. Then place the carpenter’s level on top of the frame and adjust it until its level.

Well Rewarded

When you have completed hanging your newly framed art, it is time to stand back and take a look at what you have accomplished. We are confident that you will like what you see, and will find many years of enjoyment from the work you have completed. When you choose to work with the professionals at SF Framing, you can be assured we will strive to provide you with the very best mounting, framing and hanging experience available today.

Choosing your Custom Picture Framing Material is Important!

NOT All Custom Picture Frames Are Created Equal… Choose Carefully!

Throughout history, frames have been made with varying techniques and inconsistent materials. As surprising as this might seem, this inconsistency has lead to the unintended deterioration or unanticipated destruction of many a collectible or family heirloom. Of the many elements to consider in determining how to best frame art, the one that is often most overlooked is the actual framing material chosen – yet the framing material is the most important element to consider carefully. With the confusing array of picture framing materials available to you at the ‘big box’ stores, you might ask yourself, “What picture framing material should I choose?” Before considering the framing material you would like to use, be sure to understand the various factors that are most important to you by answering these questions:

1. Preservation: Is the art piece you wish to frame, something that you would like to preserve for a long time?
2. Structural Integrity: Do you wish the frame to maintain its structural integrity over time (e.g. keep corners tight, etc.) despite frequent moves, sunlight exposure, etc.
3. Visual Aesthetics: What image do you wish your frame to portray? Is the color and/or texture of the frame appropriate for the environment where it will be displayed?
4. Environment: Are you interested in ensuring your frame is produced with environmentally friendly materials?
5. Health: Do you wish the frame to be free of potentially harmful chemicals which could potentially affect your household’s health?

SF Framing picture framing sunnyvale

Picture frame materials can vary – choose carefully to get the best results!

By carefully considering these factors, you will help yourself get a better idea of the picture framing material that will be perfect for you. SF Framing can then provide you with the added guidance to help you determine the best frame material to use from those available to you by showing you these options:

1. Plastic
2. MDF (Medium Density Fiber / Composite)
3. Photographic (soft wood backer with a thin photographic skin)
4. Veneer (soft wood backer with a thin layer of a premium wood finish)
5. Metal (aluminum, steel, etc.)
6. Solid hardwood

By choosing the most appropriate material to custom frame any piece of art, you will not only help preserve it, but you will ensure your framed art is greatly enhanced by the perfect framing material you have chosen.